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The Song of the Swan |
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Cover -
Introduction -
Chapter 1 -
Chapter 2 -
Chapter 3 -
Chapter 4 |
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Chapter 5 - Chapter 6 -
Chapter 7 - Pictures |
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Chapter 6
On the 5th October, 1947, the train service from Kings Cross to
Harrogate changed to winter schedules, and Muriel and Geoffrey
Wright with their small son, Terence , aged 18 months, in portable
high chair, boarded the Queen of Scots Pullman train that day and
stood in a crowded corridor for four hours! Bless that 20th century
mother for her beauty and her gentleness, and for her good sense in
buying the portable high chair for Terence. Then finally, stifled,
and aching in limb (and fit for treatment), the family alighted, and
gulped down that marvellous Yorkshire air, which when drenched with
heather seems at its best in October, and concluded that their
postwar appointment as managers of the famous Hydro at Harrogate,
and their married life ahead, might possibly include some bees and
honey too.
The company secretary soon set the scene of operations and
introduced, the friend of a lifetime, a descendant of Betty Lupton,
"Mr Harrogate", W W (Bill) Baxter; himself also, but a year or two
before, demobbed from the army and re-instated as Entertainments and
Publicity Manager to the moribund town of many assets - mostly
floral.
The two friends, Bill Baxter, backed by the Corporation, and
Geoffrey Wright, backed by his company, strove to re-habilitate, to
plant, and to sow and to strive again for that harvest, which had
certainly failed between 1939 and 1945, even though, the sacred
Stray had been ploughed up to grow food!
"Harrogate, Britain's Floral Resort", was the first banner to be
flown in the praise of this lovely town. In his great wisdom and
farsightedness, the licensee of the Dragon in Bilton, Alderman Harry
Bolland, Chairman of the Finance Committee, formulated the policy of
attracting conferences into the struggling hotels and into the
splendid Royal Hall, where nearly 1,500 delegates could be seated in
plenary session. Bill Baxter went into action, with that verve and
enthusiasm which characterises his every promotion, and soon
Harrogate was to lead the field in numbers of town conferences held
in any of Britain's resorts. Harrogate has never been overtaken by
any competitor since, and, with its hotels, has modernised its
facilities, built 100,000 square feet of new exhibition halls, and
now justly acclaims itself as Britain's Number 1 Conference and
Trade Fair Centre.
The Yorkshire Agricultural Society has been provided with land
upon which to establish permanent buildings for the annual Great
Yorkshire Show in July.
The Harrogate Festival has been sponsored, and with the Halle
Festival, the town has been developed as a regional cultural centre
too.
Now in 1977, the foundation stone has been laid by the Chairman
of the British Tourist Authority, Sir Alexander Glen, of a new
purpose-built conference hall with all the most modern
equipment and facilities and with extra exhibition and catering
services. The tourism chief averred that the venture must be
promoted jointly with the town's conference hotels and not
separately from them, in order that Harrogate as a whole, can be
effectively marketed both at home and abroad, Harrogate will now
compete, as well as ever, against the new competition of the
National Exhibition Centre, Birmingham; against Wembley; against the
Barbican in London and against Brighton in the south.
In support, the Old Swan Hotel has come a long way since the
wardrobes and dining tables were mended and re-polished in 1947. The
Wright family and their associates have poured new money into the
famous and well-loved hotel and thoroughly modernised it year by
year. Muriel (Micky) Wright has proved herself as an interior
designer and decorator even more talented than her architect
predecessor. She has created a beautiful country house, with a
stately home atmosphere, where today's visitors find their every
need is satisfied. The hotel retains its four star rating awarded by
the motoring organisations and car clubs of every European country,
and has become a founder member of the Prestige Hotels in Britain
consortium.
Over the years, all the old bedroom fireplaces have been pulled
out; all except the genuine antique pieces of furniture, have been
scrapped and replaced with fitted furniture. In all, 130 rooms have
their own private bathroom and wc facilities en suite. The bedroom
floors have been re-wired, re-carpeted in exclusive patterns, and
renovated in every sense.
The biggest transformation, at least in decor, has taken place on
the ground floor, where the beautiful Garden Room Suite, has been
made out of the old ballroom and Winter Garden (where Agatha
Christie was spotted). The writing room is now the Red Lounge, with
its magnificent, positively baronial fireplace enhanced by the new
decor, whilst the Rose Room is a miracle - as there were no outside
windows to let in the light, Micky Wright put three intensities of
light over all the ceiling; the effect has been marvellously praised
by all who use the room.
The story of the Children's Day Nursery, now the most modern
functional conference or meeting room has to be unfolded as it
happened. Micky Wright had pressed the directors, including her
husband, to let her create a day nursery, so that mothers could come
for a holiday and rest knowing that the children would be well cared
for by the resident qualified children's nurse; the room was a
delight, with giraffes and monkeys and palm trees round the walls.
One day, twenty-eight years ago, Val Green, secretary of Toy Fair
(Manchester) Ltd. called at the hotel and asked if rooms could be
booked as stockrooms because neither Manchester nor Leeds could
accommodate his Toy Fair in the first week in January every year
when toy traders had for seventy years prior to the
war, habitually met together to show their toys and take orders for
the following year's Christmas trade from the invited buyers from
all over the North of England, from Scotland and from Ireland.
Geoffrey Wright, much to his wife's disgust, said he thought he
had a room which was quite exceptionally suitable for the purpose,
not realising for a moment the magnitude of the inquiry. The
Children's Nursery won the day for the Swan, when all other hotel
managers in the town had turned the inquiry down as beneath the
dignity of their hotels. Thus did the Old Swan secure for Harrogate
on a ten-year contract the Harrogate International Toy Fair, soon to
build up to 350 exhibiting firms, including all the biggest names in
the trade, in the doldrum month of January. The town co-operated as
best it could, but before the exhibition halls were built,
considerably to meet the demand of the Toy Fair, it was the hotels
who put bedroom furniture back into storage for the week or ten days
and made bedrooms into stockrooms, as well as the reception rooms on
the ground floor, which were allocated to the bigger firms.
The Fancy Goods Association, the National Association of
Outfitters, and several others adopted Harrogate for their annual
fairs. All were successful. Thus with conference and trade fairs,
the Harrogate Corporation (blessed with a succession of dedicated
mayors) and the big conference hotels working together, a good
degree of real prosperity has been restored, much to the benefit of
the town as a whole. Perhaps the conference which really shook the
post-war town into activity, and which made every ratepayer realize
how much these organised visitors would bring with them and leave
behind, was the Soroptimist International of 1948. Ladies of all
nationalities in the western world arrived and circulated and met
and talked and no doubt decided many things; but the Old Swan will
never forget the United States delegation which made its
headquarters at the hotel. The American ladies were charming to a
degree and generous to distraction. They came loaded with all the
goodies imaginable, for Britain was still subject to food rationing
and they seemed to believe we were starving. They threw cocktail
parties for every branch of Soroptimists they met; the older taxi
drivers still remember their tips, as these ladies bountiful flashed
from hotel to hotel.
Regard which has developed into real friendship, is afforded each
year to the Institute of Personnel Management when they hold their
national conference in Harrogate, they have been coming now each
Autumn for 28 years. Others like the Law Society and the National
Housing and Town Planning come every second or third year. The Toy
Fair, the Autumn Shoe Fair and the Gift Fair are annual events.
Harrogate is proud to receive all these and many more besides
whether from home or abroad. This is the new harvest, it is perhaps
more difficult to garner than that of yesteryear, but then we are
all more experienced and variety is the spice of life! Certainly the
conference game gives to hoteliers plenty of variety. No two
conferences are ever the same, and installing showrooms for trade
fairs is a whole new experience, requiring the services of many
different non-hotelier tradesmen for success.
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