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The Song of the Swan |
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Cover - Introduction -
Chapter 1 -
Chapter 2 -
Chapter 3 -
Chapter 4 |
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Chapter 5 -
Chapter 6 -
Chapter 7 - Pictures |
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Introduction
Harrogate has grown in
proportion to the number of its visitors, attracted from a wide area
of Britain, over the 150 years until the post World War II era when,
after the rehabilitation, the great British statesman, Harold
Macmillan said, "Get off your
office seats,
go out into the world and
sell your goods!" Harrogate responded with delegations being sent to
the overseas managers of the British Travel Association, now
upgraded to British Tourist Authority, in the United States of
America, in Canada; to all the Scandinavian countries and throughout Europe. The delegations were told to invite warmly an
invasion of visitors of unlimited numbers, of every nationality, to
visit the land that had withstood hostile aggression and to sample
in peace, its hospitality, its natural beauty, its architectural
heritage, its culture, and perhaps above all, to practice its
language.
Through membership of the Prestige Hotels consortium, the mission
continues to all parts of the world to this day. Those who have come
to Harrogate, come again and again to linger in the town, and to
visit from it, the lovely Yorkshire Moors and Dales or ancient York
itself, or to once again, stay a night on the way to London or
Edinburgh, to North Wales or the English Lakes, for Harrogate is
indeed a cultured delightful centre of Britain itself.
It is for those, most welcome guests of every nationality who
want to know how, why, when it all began and what made it so, that
this booklet has been written and the author is deeply grateful for
the stimulation and interest visitors to Harrogate and The Old Swan
Hotel have given him over the last thirty years of his endeavours to
please them and make them feel truly welcome; he is also very
conscious of the tradition he inherited and the achievement of the
company and its directors over the last one hundred years since
incorporation, 8th February, 1878.
Dear Customer, to me
In all things always right.
Only, may I wish you
Good Health and Appetite?
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